With the iPhone 14, Apple is drawing a line between experts and normies

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Apple Event 2022 iphone 14 pro price

Credit: Apple
Opinion post by
C. Scott Brown

On Wednesday, Apple launched the iPhone 14 series. As with the past three years, the lineup is split, with two semi-affordable entries and two more expensive flagships. In this case, we have the iPhone 14 and iPhone 14 Plus on one end and the iPhone 14 Pro and iPhone 14 Pro Max on the other.

What’s different this time, though, is the disparity between these two sets. This year, more than any other, Apple is working to appeal to two distinct types of iPhone buyers: the experts and the normies.