Understand Ad Impact with Share of Voice and Downloads

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Even the smallest changes can make a big impact in the world of mobile app marketing. We’ve heard from our Sensor Tower Enterprise customers about the valuable synergy between our Store Intelligence and Ad Intelligence Products, so today we’re happy to announce a new and easy way to monitor competitors’ ad strategies while bringing the latest UA innovations to your campaigns.

Our new Share of Voice to Downloads and Revenue feature visualizes ad network information side-by-side with concurrent download and revenue data, making it possible to clearly identify whether share of voice on a paid campaign correlates to overall app performance on the stores within a given period of time. This feature also enables the visualization of performance across multiple ad networks simultaneously to better inform overall ad spend strategy. This is especially helpful in analyzing competitors’ paid campaigns, offering a view of the outcomes they have achieved relative to their share of voice.

Share of Voice to Downloads

The Share of Voice to Downloads and Revenue view is now available within our Ad Intelligence product. Enterprise customers must also have Store Intelligence as part of their subscription in order to access it.

We’re working hard to create more innovative features to help your team access the data they need faster and in useful new ways. Interested in learning more about this or other Sensor Tower features?