Sensor Tower is proud to announce the release of our latest Data Digest, covering the fourth quarter and full year of 2020. This extensive report investigates global mobile app ecosystem trends and is free to download.
Among the topics explored in the report is the impact of COVID-19, which was felt across the mobile app economy in 2020, leading to record-breaking numbers at both the store and category level. In total, downloads reached 143 billion across the App Store and Google Play globally, up 23.8 percent from 2019.
In addition to last year’s most significant app-related topics, the report digs into which apps, games, and publishers drove this remarkable growth—and how the app ecosystem will continue to evolve as the world hopefully experiences a reversion to normal in 2021. Plus, we break down the unprecedented success of the Business category, led by the rise of Zoom following worldwide office and school closures, as well as how mobile games reached record download and revenue highs, and the slow recovery of travel apps amid a difficult year.
See the latest analysis from the Sensor Tower Store Intelligence platform. This report also includes:
- Rankings of top apps, games, and publishers on the App Store and Google Play during Q4 and full-year 2020.
- Analysis of the top categories across both app stores, plus their year-over-year growth.
- Special 2020 year-end analysis on successful new apps and publishers.
- A breakdown of top apps and publishers in Europe.
Download the report, in PDF form, below:
To learn more about Store Intelligence and how our industry-leading data can elevate your mobile marketing efforts, schedule a demo today.