Samsung’s Fold is the showcase, but the Flip still has all the sex appeal

Samsung Galaxy Z Flip 4 and Galaxy Z Fold 4 standing

Credit: Robert Triggs / Android Authority

Samsung’s latest foldables — the Galaxy Z Fold 4 and Galaxy Z Flip 4 — are almost polar opposites when it comes to their target market. On the one hand, the Fold is built for the business and power user, placing maximum screen real estate and state-of-the-art multitasking software at your fingertips, size and bulk be damned. The Flip is comparatively dainty and understated; it doesn’t claim to be brilliant at everything, instead leaning on its aesthetics and the enduring popularity of social media to make its case.

Depending on your outlook on what the ideal foldable phone “should” be, it may or may not come as a surprise that the Flip is by far the more popular of Samsung’s two foldable form factors. In late 2021, Samsung noted that the Galaxy Z Flip 3 accounted for 70% of its foldable sales in Korea, then reaffirmed the handset’s popularity during its most recent launch.