- YouTube could reportedly follow Apple and Amazon with a channel store feature.
- This would allow you to buy individual streaming services via the YouTube app.
Apple, Amazon, and Roku all allow you to subscribe to third-party streaming services using one login. For example, Prime Video Channels lets you sign up for Paramount Plus via your Amazon account, leveraging your Amazon billing info and letting you watch via Prime Video.
Now, the Wall Street Journal reports that YouTube plans to launch a so-called “channel store” in the same vein, citing people close to these discussions. This initiative has apparently been in the works for 18 months and could launch as soon as this fall.