For years, Sensor Tower has worked to develop data segmentation to understand how the populations of individual countries download, purchase, and engage with mobile apps. But these behaviors don’t end at a country’s borders, and from setting up paid advertising campaigns to engaging in localization efforts, it’s critical to understand mobile behavior at a regional level. Today, we’re happy to announce the addition of regions to the Top Apps feature of our Store Intelligence platform.
Selecting a region in Top Apps is just as simple as defining target countries—simply choose a region and the platform will automatically group included countries. As of today, our platform supports 11 distinct regions:
- Central America
- European Union
- Latin America
- Middle East
- North America
- South America
The list of countries included in these regional groupings can be found here.
Delineating data by region is a useful cross-functional tool and key time-saver when grouping countries for measuring overall growth, developing leads, and recognizing breakout trends. For more information on this update, and other quality-of-life platform improvements, please visit our Help Page.
Sensor Tower’s Store Intelligence platform is an Enterprise level offering. Interested in learning more?