Apple could take a page out of Android’s playbook with iPhone ad plans

iPhone 13 Pro six months later in hand

Credit: Dhruv Bhutani / Android Authority
  • Apple could reportedly bring ads to more first-party iPhone apps.
  • An ad-supported Apple TV Plus subscription tier was also mooted.

Apple’s iPhones have a reputation for shying away from ads compared to the likes of Android, but the Cupertino company still serves up search ads in some first-party apps (namely the App Store, News, and Stocks apps). Now, a trusted source has revealed that Apple could step things up and bring ads to even more apps.

Bloomberg‘s Mark Gurman reported in his Power On newsletter that Apple could expand search ads to Apple Maps, Apple Books, and Apple Podcasts apps on iPhones. More specifically, Gurman asserts that the iPhone maker has already conducted internal work on search ads for Apple Maps.